DESIGN DIRECTOR AND ACD FOR
APPLE AT TBWA\MAL LOS ANGELES
TO ACHIEVE GREATNESS, ALL OF US HAVE TO DEAL WITH CRITICS, SELF-DOUBT AND EVERYTHING THAT TELLS US "NO". TO LAUNCH BUDWEISER'S NEW GLOBAL POSITIONING, WE PARTERNED UP WITH ANDERSON PAAK TO LAUNCH A MUSIC VIDEO IN TRIBUTE TO ALL THE NO-GETTERS OF THE WORLD.
2022
CREATIVE TEAM: THOM BREGANTIN, CACÁ BARABÁS, LEANDRO BERALDO.
CREATIVE DIRECTORS: RAFAEL MELO, FELIPE PAIVA, JOSÉ FERRAZ.
ECD: FELIPE RIBEIRO.
FILM DIRECTOR: FERNANDO NOGARI.
MUSIC BY: ANDERSON PAAK.
DIRECTOR OF PHOTOGRAPHY: RINA YANG.
PHOTOGRAPHY: GABRIELA SCHMIDT.
TYPEFACE: AYER BOLD AND HELVETICA NEUE
*FEATURING WORLDWIDE CREATORS SUCH AS ANDERSON PAAK, SEAN GARNIER,
XAMÃ, JULIA DANG, LOUISE BARTLE, LARA 91K, WANDA POT & GABRIEL MASSAN