DESIGN DIRECTOR AND ACD FOR
APPLE AT TBWA\MAL LOS ANGELES
IN LUMAIA, ARCHITECTURE ECHOES THE FORMS OF ITS NATURAL SURROUNDINGS. JUST LIKE OUR TAILOR-MADE TYPEFACE: EACH LETTERFORM ECHOES THE LINES, CURVES AND DIAGONALS OF LUMAIA.
LUMAIA TYPEFACE BOASTS MORE THAN 700 LIGATURES AND OVER 1400 CHARACTERS. CREATING A VISUAL LANGUAGE THAT EMBODIES THE SPIRIT OF A PLACE WHERE DESIGN AND NATURE MERGE.
2023
CREATIVE DIRECTION: PLANT.
DESIGN: PLANT, CACÁ BARABÁS, TALL,PIET.
TYPOGRAPHY DESIGN: TALL,PIET, INARI TYPE.
TYPOGRAPHY PRODUCTION: INARI TYPE.
PROJECT MANAGEMENT: LAÍS PAPI.
CREATIVE AGENCY: GUT.
ARCHITECTURE PROJECT: BJARKE INGELS GROUP.
TYPEFACES: LUMAIA SANS & NB GROTESK PRO